Marketing Integration

Turn Buyer Data Into Automated Customer Journeys

Automatically send Digistore24 purchase data to Sendlane so your email and SMS customer journeys always reflect real buyer behavior. Build more personalized post-purchase experiences, improve customer retention, and eliminate the manual work of moving customer data between systems.

~10 min setup
Free with Digistore24
IPN-based

What You Get

Turn Every Purchase Into an Opportunity to Re-Engage Buyers

Instantly sync Digistore24 purchase, refund, and rebill events to Sendlane, and trigger automated sequences based on actual customer behavior.
Send targeted upsell, cross-sell, and win-back campaigns, and automate follow-ups that drive repeat purchases and increase CLV.
Use detailed purchase data to segment your audience and deliver highly personalized messages that resonate and convert.
Automate abandoned cart reminders and failed payment notifications to re-engage customers at critical moments to recover revenue.

Before You Start

A Short List of Prep Work

Have these ready before you open the IPN settings and the whole connection will only take about 10 minutes.

A Digistore24 account. Don't have one? Sign up free.
A Sendlane account with a verified email.
A Sendlane API key and Hash Key (found in Account Settings → API).
At least one Sendlane list created for new contacts.
Your Digistore24 products are ready to trigger specific Sendlane events.

How It Works

From Purchase to Data-Driven Customer Journeys in Seconds

The integration runs over Digistore24's IPN webhook system. The moment a buyer's payment clears, Digistore24 posts the customer's email and purchase details to Sendlane, instantly adding them to your target subscriber list.

Step 1
Order Placed
A buyer completes checkout on your Digistore24 funnel. Digistore24 captures the payment and clears the order.
Step 2
IPN Fires
Digistore24 instantly posts the buyer's contact details to Sendlane via secure IPN.
Step 3
List Updated
Sendlane adds the new buyer to your chosen subscriber list, triggering your automated welcome email campaigns immediately.

Setup Guide

Connect Sendlane in Six Steps

Most integrations only take about 10 minutes to set up once you have your account credentials ready.

1
Open the IPN Settings In your Digistore24 vendor view, head to Settings → Integrations (IPN) and click Add new connection.
2
Pick Sendlane From the List Choose Sendlane from the preconfigured systems list.
3
Enter Your Sendlane API Details Paste your Sendlane API Key, Hash Key, and Subdomain (found under Account Settings → API in Sendlane).
4
Map Your Products to Lists Select the target List ID and choose the Action (e.g., Add to list) for each Digistore24 product.
5
Set the Scope (Optional) Limit the integration to specific products, languages, or events. Skip this to send all buyer data by default.
6
Activate, Notify, Save Mark the connection Active, enter an email address for error alerts, and click Save. Click Test connection to verify.

A Pro Tip

Test With a Single Product First

Set the scope filter (step 5) to a single low-volume product on day one. Place a test order, confirm the contact lands in Sendlane with the correct tags, and verify your automated sequence triggers. Then expand the scope to the rest of your catalog.

Read the Full Setup Article Here

Frequently Asked Questions

What data does Digistore24 send to Sendlane?: Digistore24 sends customer email, first name, last name, product purchased, purchase amount, and event type (sale, refund, rebill). This data allows for precise segmentation and personalized messaging.
Can I use Sendlane to trigger SMS messages?: Yes, Sendlane supports both email and SMS. Once Digistore24 sends the event data, you can configure Sendlane to trigger SMS sequences based on customer behavior, provided you have SMS enabled in Sendlane.
Why is my test connection failing?: Most (about 90%) of the time it's a typo'd API key or Hash Key, or an incorrect list selection. Re-paste the credentials, confirm the list exists in Sendlane, and try again. The error-notification email you set in step 6 will receive a detailed reason whenever an IPN fails to deliver.