Marketing Integration

Keep Your CRM Accurate Automatically

Automatically sync Digistore24 sales data to Salesforce so your contacts, opportunities, and customer records stay up to date in real time. Keep your CRM aligned with what's happening at checkout, reduce manual admin, and give your sales and marketing teams better visibility into customer activity.

~10 min setup
Free with Digistore24
IPN-based

What You Get

Turn Your Sales Data Into Customer Intelligence

Automatically create new contacts or update existing ones whenever a buyer completes a purchase.
Convert Digistore24 sales data into opportunities so your pipeline always reflects real customer activity.
Use purchase history and product data to build more targeted sales and marketing workflows.
Eliminate repetitive imports and spreadsheet updates so your team can focus on customers instead of data entry.

Before You Start

A Short List of Prep Work

Have these ready before you open the IPN settings and the whole connection will only take about 10 minutes.

A Digistore24 account. Don't have one? Sign up free.
A Salesforce account with API access enabled.
Your Salesforce Security Token.
The Salesforce Object API names you want to use (e.g., Contact, Opportunity).
Familiarity with Salesforce field mapping.

How It Works

From Checkout to CRM Update in Seconds

The integration runs over Digistore24's IPN webhook system. The moment a buyer's payment clears, Digistore24 posts the order to Salesforce, updating your CRM database and triggering advanced campaign builder sequences.

Step 1
Order Placed
A buyer completes checkout on your Digistore24 funnel. Digistore24 captures payment and clears the order.
Step 2
IPN Fires
Digistore24 instantly posts the order, contact details, and purchase data to Salesforce via secure IPN.
Step 3
Salesforce Updates Records
Salesforce creates or updates the contact, applies the mapped product tags, and enrolls them in your post-purchase CRM marketing automation.

Setup Guide

Connect Salesforce in Six Steps

Most integrations only take about 10 minutes to set up once you have your account credentials ready.

1
Open the IPN Settings In your Digistore24 vendor view, head to Settings → Integrations (IPN) and click Add new connection.
2
Pick Salesforce From the List Choose Salesforce from the preconfigured systems. Digistore24 already knows the field map, so you just plug in credentials.
3
Authorize Your Salesforce Account Click the authorization button to connect your Salesforce account. Log in and authorize Digistore24 to access your leads and contacts.
4
Map Your Products to Objects Select whether to create Leads, Contacts, or Opportunities in Salesforce when a purchase is completed.
5
Set Filters and Actions (Optional) Limit the integration to specific products or events (e.g., only sales, not refunds). Define actions like creating new contacts or updating existing ones.
6
Activate, Notify, Save Mark the connection Active, drop in an email address for error alerts, and hit Save. Click Test connection. A green check means you're live.

A Pro Tip

Start With One Sales Process First

Connect a single low-volume product and verify that contacts, opportunities, and field updates appear correctly inside Salesforce before expanding to the rest of your catalog.

Read the Full Setup Article Here

Frequently Asked Questions

Can I map custom Salesforce fields?: Yes, the integration supports mapping to custom fields in Salesforce. Ensure the API names for your custom fields are correctly entered during setup.
What happens if a customer refunds their purchase?: Digistore24 sends a refund notification to Salesforce. You can configure Salesforce to update the opportunity status or create a new activity to reflect the refund.
Why is my test connection failing?: 90% of the time it's incorrect credentials or an issue with Salesforce API access. Double-check your username, password, security token, and ensure your Salesforce user has the necessary permissions.